Nearly 80 percent of pet owners admit their pets spit out pills*. That’s millions of important prescriptions at jeopardy each year because pet owners struggle with giving pets the medicine prescribed by their veterinarian. Fortunately, many pet owners recognize that missing doses or discontinuing a prescription before it’s completed can affect the health of their pet. They’re looking for effective and easy solutions that are also enjoyable to their pet.

But for those millions of dogs and cats in the U.S. suffering from food allergies*, receiving their medicine as prescribed is just as important as it is for those without food allergies. Common food allergens such as beef, chicken, wheat and milk make it challenging to provide diets, treats and snacks for these pets.

Responding to the growing number of pets in the U.S. with common food allergies and supporting veterinarians and pet owners in providing the best care, we are pleased to announce new GREENIES^® PILL POCKETS^® Allergy Formula Treats. Our new Allergy Formula contains duck, a novel protein source and pea, an easily digestible carbohydrate in a combination not only delicious but also allergy-friendly.

“We are constantly seeking advice from pet owners and veterinarians on developing functional treats that provide a health benefit to pets,” said Bradley Quest, DVM, Product Development Veterinarian. “Both told us that they needed a product like our new GREENIES^® PILL POCKETS^® Allergy Formula Treats to help care for pets with food allergies.”

Pets without food allergies that enjoy or require a change of taste can also be given the new treats. To read more about ingredients, calorie content and guaranteed analysis—and to review with your veterinarian, click here. The new formula is available now at independent pet product retailers. It will be available mid-April in veterinary clinics and in May at national pet product stores that sell GREENIES^® PILL POCKETS^® Treats.

The following sizes are available:
Canine Capsules 6.6 oz.
Canine Tablets 2.6 oz.
Feline Tablets 1.4 oz.

Have you and your pet tried the new formula? Tell us what you think and share your pill-time story!

*Data on file. The Nutro Company 2010.