Welcome to the GREENIES® Writers’ Pad

Posted by admin on June 8th, 2009 under Smile Contest
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This quick reference site is designed to provide pet journalists a place to find and discuss the latest information about GREENIES® products and pet health. Enjoy!

New Veterinary Portal on Facebook Offers Social Media CE Training and Downloadable Resources

Posted by dubarton@trone.com on January 30th, 2013 under Smile Contest

Communicating with clients is one of the most important jobs for you and members of your clinic's staff. With the continued rise of the digital landscape—social media platforms, online advertising, blogging outlets—there are now more ways with which to connect to clients than ever before.

While becoming active in social media channels is a highly effective, timely way to communicate regularly with your pet owner audience, starting out can be intimidating. Developing a social media action plan and creating content that engages pet owners is yet another layer that makes immersion in this space overwhelming.

That’s why The GREENIES® Brand Team has launched the Veterinary Portal on Facebook, an online resource designed to help veterinarians navigate the expanding world of social media. The Veterinary Portal provides veterinarians with the resources needed to communicate effectively with clients via online channels where they are most active.

Through the portal, you and your staff will have access to a CE-accredited webinars presented by social media expert Brenda Tassava, CVPM. There are also customizable social media posts and downloadable client resources.

Also available is the GREENIES® Healthy Paws Application,* a utility that drives pet owners directly to your veterinary clinic's Facebook pages. Through the application, you will be able to reward pet owners for taking care of their pets' teeth via a sharable online certificate that each pet owner can customize with a picture of his or her healthy, smiling pet.

As more pet owners venture online for information regarding their pets' health, it will become increasingly important for your clinic to have an active digital presence. The GREENIES® Brand Veterinary Portal on Facebook can help you get started. Get started now

*The GREENIES® Healthy Paws Application will be available on The GREENIES® Brand page on Facebook February 13, 2013.

Free Pet Oral Health Event at Triad PetSmart Locations this Weekend

Posted by Amanda LeGaux on September 14th, 2012 under Smile Contest

The GREENIES® Brand, makers of the #1 veterinary-recommended pet specialty dental chews and treats, announces Pet Dental Checkup Days, an event that will take place at PetSmart® stores in the Triad region on September 15 and 16 from 12–2 p.m. Veterinary technicians from Banfield Pet Hospital® and GREENIES® Brand representatives will facilitate free in-store oral health assessments for dogs and cats. Pet owners will also receive product offers and educational take-home tools to help them provide good pet oral health care.

According to the 2012 BANFIELD® State of Pet Health Report, dental disease continues to be the most common health condition affecting pets and has increased in prevalence by 12 percent in dogs and 10 percent in cats since 2011. However, it’s easier than many pet owners think to prevent oral health issues in their pets.

The GREENIES® Brand Pet Dental Check-Up Day is a free in-store event designed to help pet parents better understand the significance of good pet oral health. The event will emphasize the importance of regular professional oral care by a veterinarian and at-home preventive care through daily tooth brushing or proven efficacious products like GREENIES® Dental Chews and Treats. Pet parents attending the event will not only learn about the state of their pets’ oral health and how to prevent the most common oral diseases but will also receive valuable product and veterinary service coupons redeemable at PetSmart and Banfield Pet Hospitals.

“The Pet Dental Check-Up Days offer pet parents the expertise of dedicated veterinary professionals from Banfield Pet Hospital, supported by the leading dental treat brand and pet specialty store, to collectively educate pet parents on their pets’ oral care and how essential it is to the overall health of pets,” said Monica Barrett, corporate affairs manager for The GREENIES® Brand.

The Pet Dental Check-Up Days will take place on Saturday, September 15 and Sunday, September 16 from 12–2 p.m. at the following Triad area PetSmart stores:

1206 Bridford Pkwy., Greensboro, North Carolina 27407
2641 Lawndale Dr., Greensboro, North Carolina 27408
265 Eastchester Dr. 130, High Point, North Carolina 27262
950 Hanes Mall Blvd., Winston-Salem, North Carolina 27103
438 E Hanes Mill Rd., Winston-Salem, North Carolina 27105
1459 University Dr., Burlington, North Carolina 27215

For more information about the event, stop by one of the PetSmart store locations listed above or connect with The GREENIES Brand via Facebook .


Posted by Amanda LeGaux on August 23rd, 2012 under cat health, cat treats, smartbites

The GREENIES® Brand, makers of #1 veterinary-recommended FELINE GREENIES® Dental Treats1, is introducing a new line of delicious treats for cats that provide targeted health benefits. FELINE GREENIES® SMARTBITES™ Treats, including Hairball Control, Digestive Care and Healthy Skin & Fur formulas, are being introduced at pet specialty stores in the United States and Canada.

FELINE GREENIES® SMARTBITES™ Treats feature a dual-textured crunchy outside and creamy inside that cats find irresistible. The health-specific formulas are offered in naturally flavored salmon, chicken and tuna; they are less than two calories per piece and are nutritionally complete and balanced.2

“New FELINE GREENIES® SMARTBITES™ Treats give cat pet parents  who are proactive about their cats’ health an enjoyable way to provide care,” said Tim Blankenbaker, senior brand manager for The GREENIES® Brand.

FELINE GREENIES® SMARTBITES™ Treats feature a variety of naturally derived ingredients that have been researched and developed to deliver a specific benefit. FIBERBLEND™ formula, found in the Hairball Control formula, is a combination of plant-based fibers that help to minimize hairball formation and promote healthy digestion. Coconut meal, found in the Digestive Care formula, is a source of natural fiber, which helps to sustain healthy digestion by supporting good bacteria in the digestive tract. The fish oils and the whole ground flaxseed in the Healthy Skin & Fur formula provide a naturally rich source of omega-3 fatty acids that help nourish skin and maintain healthy fur.

“Some pet parents pick very healthy meals for their cats,” continued Blankenbaker, “but when it comes to giving treats, many don’t seek out treats that provide health benefits. FELINE GREENIES® SMARTBITES™ Treats are a unique solution—you can treat your cat and help keep them healthy at the same time.”

1Among U.S. veterinarians that recommend Dental Chews/Treats for at-home oral care.

2For adult cat maintenance.

®/™ Trademarks © The Nutro Company 2012.

We Love Responsible Pet Owners!

Posted by Amanda LeGaux on March 19th, 2012 under Smile Contest

February was chock full of wonderful, pet-related holidays. Of course, National Pet Dental Health month was at the top of our list, but did you also know that Responsible Pet Owner’s Month was celebrated in February? Initially started to remind pet owners about the importance of spaying and neutering their pets, this holiday has evolved over time to spread awareness about what makes a pet owner responsible and to celebrate the many pet owners who are dedicated to providing love and best care to their pets.

Responsible pet ownership means different things to pet owners. So, the GREENIES® Brand team reached out to GREENIES® treats fans on Facebook and asked them to describe, in their own words, what makes each of them a responsible pet owner. We got several great responses!

Joni Nelson Yon: February is when our Koko (a 4-year-old male ragdoll) is scheduled for his checkup and shots! He’s always rewarded for being a good boy with Greenies!

Crystal Clay: My Golden Retriever is 11. She has had a total knee replacement and gets daily Greenies along with Glycoflex chews and a morning egg! She spends most of her day snuggled up on the couch or in our bed. She has no idea what a dog is and we haven’t told her!

Tori Bullek: My two fur babies get a Greenies treat at bedtime (two if Daddy is in charge) and it keeps their teeth white and clean. They have been raised with love, so they are both very sweet and snuggly. Between quality food, bottled water, grooming, and preventative medicines, being a pet parent is expensive! But it’s all so worth it when you wake up to a dog sleeping peacefully on your pillow and know their only worry in the world is which toy to play with!

Jill Snyder Mick: My pets are my kids! But the one thing I do is clean up their business while on walks or visits to parks. People don’t realize how harmful it is to the environment and other people when it is just left to decompose.

Susan Stone: My 2 rescues are given daily walks just to give us all exercise and to work off some of their never ending energy! I’ve found a quick trip to the dog park before the vet really calms them down and we work on a trick daily so they earn their Greenies. It’s important they focus, even for just a little bit, so they learn control and to trust you. Yes, rescues can be a lot of work, but the reward they give you is so worth it!

Thank you to the many fans on Facebook who submitted their responses to “What Makes You a Responsible Pet Owner?”! The GREENIES® Brand team is always excited to learn about the many loving pet parents out there who love GREENIES® products.

®/™ Trademarks © The Nutro Company 2012

How to Brush Your Pet’s Teeth

Posted by Amanda LeGaux on February 22nd, 2012 under National Pet Dental Health Month, Pet Health, Pet Oral Health Care, Pet Toothbrushing Tips

This is a topic the GREENIES® Brand team has certainly covered before, but it’s always a great one to revisit, especially during National Pet Dental Health Month.

Daily oral care is just as important for pets as it is for humans. We wouldn’t think about going a day without brushing our teeth, yet it’s common that pet teeth are neglected all year. In fact, only 1% of dogs and fewer cats in the U.S. have their teeth brushed daily*.

And why is that number so low? Perhaps it’s because brushing pet teeth isn’t an easy task and because many pet owners don’t know how to most effectively accomplish it.

Getting Started

THE TOOTHPASTE:  Choose toothpaste specifically formulated for pets in a flavor that your pet already likes, such as the same flavor as their food. Be sure not to use human toothpaste as the fluoride in human toothpaste is toxic to pets. Introduce your pet to the toothpaste by applying it to your finger and allowing your pet to lick it off. Do this a few times before you attempt to brush so your pet will view the toothpaste as a treat.

THE TOOTHBRUSH: Use a toothbrush that fits comfortably within your pet’s mouth. Pet toothbrushes come in two main shapes:

  • A stick shape with different sized bristles on both ends
  • A finger cap, with small bristles on the tip

Veterinarians typically recommend using the stick style to protect your hands if your pet becomes excited. However, if your pet is already accustomed to having their mouth handled, you may be comfortable with the finger cap.

THE RIGHT TIME: Choose a time of day when your pet is calm or relaxed, like right after a long walk or right before bedtime. This way they’ll be more receptive to you touching them and being in their space. Steer clear of play time or before or after feeding time because your pet may be excited or protective.

The Right Approach

EXAMINE THEIR MOUTH: Only the trained eye of a veterinarian or technician will catch all possible oral health issues, but before brushing, check your pet’s mouth for things like bleeding, missing or chipped teeth, or gum irritation. You don’t want to cause more discomfort. If you think there may be an issue, talk to your veterinarian first.

THE PROPER GRIP: After placing the toothpaste on the bristles of the toothbrush, hold the brush at a 45-degree angle and start brushing on the outside of the teeth at the back of the mouth. Move forward in the mouth after you’ve brushed both the bottom and top teeth.

BRUSH EACH TOOTH: Take care to brush every tooth, but don’t fret if you cannot reach the inside of the teeth. The toothpaste and tongue licking will help to clean those tooth surfaces.

Just like your gums may bleed if you floss for the first time in several weeks, your pet’s gums may bleed slightly when irritated. If you’re concerned about the amount of irritation the brushing is causing, contact your veterinarian and discuss.

SAFE TOOTHBRUSH STORAGE: Clean your pet’s toothbrush with water and mild detergent after each use – after all, that bacteria and plaque you scrub off goes somewhere! While you probably won’t want to store their toothbrush in the bathroom next to yours, find a pet-proof, dry place to store their brush, like inside a cabinet in the mudroom or kitchen.

A Strong Finish

A GOOD REWARD: After you’ve finished brushing, reward your pet and yourself with loving praise, a treat or a special toy.

You may not feel you brush your pet’s teeth as well as your own, but making it part of a daily routine will help to keep plaque and tartar build-up in check, and is good for your pet’s health.

* American Pet Products Manufacturers Association, Inc. National Pet Owners Survey, 2009-2010

®/™ Trademarks © The Nutro Company 2012.  U.S. Pat. Nos. D578,727 and D587,428.

How to Know When Your Pet is Suffering from a Toothache

Posted by Amanda LeGaux on February 16th, 2012 under National Pet Dental Health Month, Pet Dental Treat, Pet Health, Pet Oral Health Care, Pet Relationships

Have you ever had a toothache before? Perhaps you bit down on something that was too hard and chipped a tooth. Or maybe you like to eat sweets and are prone to cavities.

Regardless of the source of the toothache, we’re all familiar with the discomfort that one causes. Luckily for humans, we can simply visit the dentist and have it fixed in a matter of days…restoring comfort (and sanity) in most cases.

However, for pets, the circumstances are very different as they do not display their pain the same way humans do.

As a pet owner, it can be difficult to know when your dog or cat is experiencing tooth pain, especially if you’re unaware of the common symptoms.

Behavioral Symptoms

Perhaps one of the most noticeable changes in a pet’s behavior when experiencing oral pain is a decreased appetite. Since eating food directly engages an aching tooth, you may notice your pet eating slower than usual or even wincing when chewing certain bites. Dogs and cats are also prone to lethargy when they are ailing from a toothache and oftentimes retreat to places in the home where they can be away from people. Another common sign, especially in dogs, is excessive nose scratching or pawing at the face.

Physical Symptoms

There are many physical changes that might take place if a pet has tooth pain, or more seriously, periodontal disease, that are good indicators that it’s time for your pet to visit the veterinarian. For starters, you may begin to notice increased odor from your pet’s mouth and redness around their gums. In more serious cases, you’ll begin to notice bleeding gums, tooth discoloration, a swollen nose or even facial swelling. If you begin to see any of these physical symptoms, it’s important to visit your veterinarian to get to the root of the problem.

How to Help

First and foremost, if you suspect your pet has toothache, you should seek veterinary care. In the interim, providing your pet with ice-cold water (with the ice cubes removed) helps to provide temporary relief and may even numb the sensitive area. Since eating kibble can be challenging for pets experiencing dental issues, consider switching to softer canned food or soak the kibble in water or broth to give it a softer, chewier texture.

Throughout the year, it’s important to make sure your pet is receiving the appropriate amount of dental care to ensure their continued oral health. The GREENIES® Brand team recommends at-home, daily oral care through either daily tooth brushing, or dental chews and treats and/or diets accepted by the Veterinary Oral Health Council. Products like GREENIES® Canine Dental Chews and FELINE GREENIES® Dental Treats help to reduce plaque and tartar daily.

Additionally, pets should have their teeth examined by their veterinarian at least every six months.

For more information about how GREENIES® Dental Chews and Treats can help keep your pet’s mouth healthy, visit greenies.com or facebook.com/greenies.

®/™ Trademarks © The Nutro Company 2012.  U.S. Pat. Nos. D578,727 and D587,428.

Common Pet Oral Health Myths Debunked: Part Four

Posted by Amanda LeGaux on February 6th, 2012 under Insight from Dr. Jan Bellows, DVM, Pet Dental Treat, Pet Health, Pet Oral Health Care, Pet Oral Health Myths, Pet Relationships

It’s an exciting time of the year for The GREENIES® Brand team and we hope you’ve enjoyed learning the facts behind common pet oral health myths. Today we’re posting the fourth and final installment in our Pet Dental Health Myths Debunked series.

The oral health information that The GREENIES® Brand team has been able to share over the last couple of weeks is courtesy of Dr. Jan Bellows, DVM, Diplomate and incoming president of the American Veterinary Dental College. Dr. Bellows is a dental specialist at All Pets Dental in Westin, Florida. He received his Doctorate in Veterinary Medicine from Auburn University and has worked as a small animal practitioner for 36 years.

Throughout the rest of the month, The GREENIES® Brand team will be posting more information related to pet oral health and how to maintain your pet’s health throughout the year. For more information about these debunked myths, visit facebook.com/greenies or reach out us on Twitter @GreeniesBrand.

®/™ Trademarks © The Nutro Company 2012

Common Pet Oral Health Myths Debunked: Part Three

Posted by Amanda LeGaux on January 31st, 2012 under Dr. Jan Bellows, Insight from Dr. Jan Bellows, DVM, Pet Dental Treat, Pet Health, Pet Oral Health Care, Pet Oral Health Myths, Pet Relationships

It’s myth debunking time again! This time, The GREENIES® Brand team is back to debunk pet oral health myths #3 and 4.


Do you have questions about these myths? Send us questions on Twitter @GREENIESBrand or via Facebook.com/greenies!

®/™ Trademarks © The Nutro Company 2012

Common Pet Oral Health Myths Debunked: Part Two

Posted by Amanda LeGaux on January 26th, 2012 under Dr. Jan Bellows, Insight from Dr. Jan Bellows, DVM, National Pet Dental Health Month, Pet Dental Treat, Pet Health, Pet Oral Health Care, Pet Oral Health Myths

Earlier this week, The GREENIES® Brand team kicked off a five-part Dental Health Myths Debunked series! For Part Two of this series, we’re featuring Debunked Myth #2. Enjoy!

®/™ Trademarks © The Nutro Company 2012

Common Pet Oral Health Myths Debunked : Part One

Posted by Amanda LeGaux on January 23rd, 2012 under Dr. Jan Bellows, National Pet Dental Health Month, Pet Dental Treat, Pet Health, Pet Oral Health Care, Pet Oral Health Myths

Did you know that February is National Pet Dental Health Month? While pet oral health is important all year long, now is a great time to focus on your pet’s mouth so they stay healthy from head to toe.

There are a lot of myths out there about pet oral health, and the GREENIES® team set out to gather information about what pet parents really believe when it comes to their pets’ mouths. We discovered that pet parents hold common beliefs about pet oral health – beliefs that veterinary dentists warn aren’t necessarily true.

Over the next couple of weeks, we’ll be posting each myth we discovered and “debunking” it right here on GREENIES® Writer’s Pad with the help of Dr. Jan Bellows, renowned veterinary dentist and incoming president of the American Veterinary Dental College.

To kick off this series, here’s Myth #1:

Check back later this week for Pet Oral Health Myth #2!

®/™ Trademarks © The Nutro Company 2012